Microfinance and Marketing Linkage Bangkok-Pattaya-Ayutaya, Thailand


Microfinance and Marketing Linkage
Bangkok-Pattaya-Ayutaya, Thailand

October 10th – 14th, 2016

1. Background and Overview

Bank of Agriculture and Agricultural Cooperatives (BAAC) – established in 1966 – has been a well known and recognized as government own specialized financial institution in Thailand and in the Asia Pacific region for its outreach of agricultural credit. From many years of operation in farm lending, BAAC learned that credit alone could not fulfill the need of the farmer clients.  They need good farm supplies at reasonable prices as well as faire markets to absorb their farm produces.

In response to this, BAAC launched the credit in kind system in 1980 and farm produce correction program in 1984 to assist farmer clients in negotiating buyers on prices, quality, and delivery and payment procedures. Later, the operations have been gradually improved and develop into various forms which now still exist and been recognized today as major tools to influence the market on the benefit of the farmers such as the construction of central market, the government subsidized crop pledging schemes etc.  The turning point of the operation is the establishment of Agricultural Marketing Cooperative (AMC) which took over BAAC role of farm supply and farm produce marketing functions.

BAAC would then only assume the important role of supporting and carrying out government mandate aimed at controlling the supply and stabilizing the market prices for agricultural produces. It is worthwhile for APRACA members to share the experience of BAAC in this regard. With this study visit program, the participants will be given the opportunity to learn the development, explore and study the models of financial and marketing linkages developed by Bank for Agriculture and Agricultural Cooperatives (BAAC)

2. Program Objectives 
The objectives of the study visit are; 
2.1 to familiarize the participants with various marketing support programs and marketing arms of BAAC.
2.2 to familiarize the participants with the different features of marketing support programs e.g. crop pledging schemes, agricultural central market, BAAC business center in agricultural wholesale market, Agricultural Marketing Cooperative movement etc.
2.3 to explore Thailand most renounced product improvement and marketing, One Tumbol One Product Scheme, and to observe of marketing linkages and products of credit union and Non Government Organization (NGO)
2.4 to share experience among participants of different countries on marketing linkages.
2.5 to provide participants with the opportunities to understand the concept facilitate their skills in formation of the project or be in a position to apply the tools and learn from the study visit to their situation

3. Duration and date
The study visit will cover 7 days, including travel time. The schedule is October 10th – 14th, 2016

4. Participants
The participants will be for middle and senior level officers who are involved in policy formulation, operating supervision in various rural finance institutions or specialized financial institutions

5. Contents 
The program has been designed to facilitate learning through interactive methods including discussion and field visit.  The participants will have opportunity to interact with the farmers and officials of various agencies involved in the Financial and Marketing Linkage Program. At the end of the program participants will have opportunity to have Group discussion to share viewpoint, make conclusion and recommendation.  The contents are as follows:

5.1 Introductory session
5.2 Overview of BAAC
5.3 The initial role of BAAC in farm input supply and farm produce marketing
5.4 Formation of Agricultural Marketing Cooperative (AMC) and its APEC organization – Thai Agribusiness Company limited (TABCO).
5.5 AMCs and TABCO ongoing business operation
5.6 Various kinds of marketing support programs – crop pledging, central market, crop marketing projects,

6. Costing 
6.1 Administrative Fee   (5 days)
The Program fees are recommended to be charged per participant.

Staying a double bed room (2 person stay together)
$USD 1,000 per person ($USD 200 / Person/Day)
Staying in a single room
$USD 1,200 per person ($USD 240 / Person/Day)

The fee which includes:
-Airport picks up and returns
-Luncheon and Snacks (As shown in Schedule)
-In-land transportation
-Resource person honorarium
-Field study visit fees
-Accommodation (6 nights at 3 stars Hotel) including breakfast
The 3 star-hotels

6.3 Payment
The fee should be paid in advance by transferring to Chamnien Saranaka Account, otherwise paying in cash by USD on arrival.

STANDARD PAYMENT INSTRUCTIONS FOR TRANSFER FUNDS
TO BENEFICIARY
OF BANK FOR AGRICULTURE AND AGRICULTURAL CO-OPERATIVES (BAAC) IN THAILAND

FIELD DETAILS
Account with Bank (Field 56) SWIFT: ICBKUS33 Name: INDUSTRIAL AND COMMERCIAL BANK OF CHINA (NEW YORK)FED ABA: 026014591 CHIPS ABA: 1459
Beneficiary’s Bank (Field 57) BIC/SWIFT Code: BAABTHBK Name: BANK FOR AGRICULTURE AND AGRICULTURAL COOPERATIVES BANGKOK, THAILAND
Beneficiary’s Name & Address (field 59) Account Number: 010002509056 Beneficiary Account’s Name: CHAMNIEN SARANAKA FUND 469 NAKHONSAWAN ROAD SUAN CHILADA DUSIT BANGKOK 10300 THAILAND

Contact person Mr. Kittisak Mommoh
E-mailmdbaac@gmail.com
Tel: +66 83 929-8889